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{ ALAENA, LA COSMÉCEUTIQUE BIO À LA CROISÉE DE LA DERMATOLOGIE ET DES BIOTECHNOLOGIES }
Alaena is a French brand of certified organic dermatological skincare, co-founded by Dr. Sylvie Peres, a dermatologist. At the intersection of dermatology and natural science, Alaena develops formulas that combine natural active ingredients with high skin affinity and biotechnological innovation to reactivate skin cell vitality. This approach is guided by a founding principle: Primum non nocere. First, do no harm. A requirement that leads Alaena to design skincare that is respectful of the skin and living organisms, without compromising on effectiveness.
{ QU’EST CE QUE LA COSMÉCEUTIQUE BIO ? }
The term "cosmeceutical" originated from the combination of the words "cosmetic" and "pharmaceutical." It refers to skincare products formulated with a rigorous scientific approach, using optimized concentrations of active ingredients recognized for their effectiveness on the skin. Organic cosmeceuticals combine this pursuit of efficacy with a demanding formulation framework regarding the origin of ingredients and the processes used. At Alaena, it rests on three pillars: dermatology, natural active ingredients with high skin affinity, and biotechnological innovation. The goal is not to oppose nature and science, but to put science at the service of living organisms to select and develop active ingredients capable of precisely supporting the skin’s biological functions.
{ LA COSMÉTOLOGIE DU VIVANT : L'APPROCHE DÉVELOPPÉE PAR ALAENA }
By placing living systems at the heart of its research, Alaena is developing a new approach: the cosmetology of living systems. It is based on a fundamental understanding of the skin: a living organ whose quality depends on interdependent biological mechanisms (barrier function, cell renewal, hydration, antioxidant defense, and the synthesis of extracellular matrix components). Rather than seeking to constrain these mechanisms, Alaena develops formulas designed to support them. Natural active ingredients are selected for their high skin affinity and combined with biotechnologies to reactivate the vitality of skin cells.
{ UNE EXPERTISE FONDÉE SUR LA DERMATOLOGIE }
Alaena was born from the experience of Dr. Sylvie Peres, a dermatologist and co-founder of the brand. For over thirty years, her clinical observation of the skin has guided a formulation approach based on one requirement: to care for the skin without disrupting its balance. Her dermatological expertise directs the selection of active ingredients, the development of formulas, and the evaluation of their efficacy. Particular attention is paid to the barrier function, skin tolerance, and the biological mechanisms involved in skin quality and aging. This medical expertise is at the heart of Alaena's scientific approach: understanding the skin’s biological needs to develop skincare capable of addressing them with precision.
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{ POURQUOI ALAENA UTILISE-T-ELLE LES BIOTCHNOLOGIES EN COSMÉTIQUE ? }
Biotechnologies applied to cosmetics make it possible to harness the properties of living organisms to identify, produce, or enhance molecules of biological interest with a high level of control and reproducibility. At Alaena, they serve as a tool for the science of nature. In particular, they allow us to reveal the potential of natural active ingredients and study their interaction with the skin's biological mechanisms. This encounter between nature and biotechnology is at the heart of the research conducted by Alaena and has notably led to the development of the {G}5® Complex, the brand's iconic patented active ingredient.
{ LE COMPLEX {G}5®, UN ACTIF BREVETÉ ISSU DE GRAINES GERMÉES }
Born from Alaena research, the Complex {G}5® is a patented active ingredient developed from five sprouted seeds, selected for their richness in micronutrients essential for growth. Germination is a unique biological moment: to allow the plant to develop, the seed releases molecules essential for its growth, notably peptides, vitamins, and antioxidants. Based on this observation of living organisms, the Alaena laboratories developed the Complex {G}5®. Its composition shows a particular affinity with the skin's biological needs and has been subject to analyses intended to characterize its action on various cutaneous functions. Genomic analyses, in particular, made it possible to study its influence on the expression of genes involved in the skin's biological mechanisms. Complementary analyses evaluated its action on markers associated with the barrier function, cell renewal, and the extracellular matrix.
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{ QUE GARANTIT LA CERTIFICATION BIO DES SOINS ALAENA }
Alaena skincare products are formulated according to the requirements of the COSMOS ORGANIC certification, controlled by Ecocert. This certification governs, in particular, the origin of ingredients, authorized processing methods, and various environmental requirements applicable to the formulation and manufacturing of cosmetics. For Alaena, organic certification serves as a demanding formulation framework. It is part of a broader approach that combines rigorous ingredient selection, dermatological expertise, and scientific research. Organic certification does not mean that a product is inherently effective. Efficacy depends on the quality of the active ingredients, their concentration, their combination within the formula, and the results obtained during product evaluations.
{ UN SOIN CERTIFIÉ BIO PEUT IL ÊTRE DERMATOLOGIQUEMENT EFFICACE ? }
Yes. Organic certification and dermatological efficacy meet two different and complementary requirements. The certification provides information on the product’s composition and its formulation framework. Efficacy, on the other hand, must be objectified through knowledge of the active ingredients, their dosage, their interaction within the formula, and the methods used to evaluate their effects on the skin. This is why Alaena combines organic certification, dermatological expertise, biotechnological innovation, and scientific evaluation. Depending on the products and the objectives being studied, different protocols may be used: clinical studies, instrumental measurements, usage tests, genomic analyses, or studies on human skin models. The challenge is to develop formulas that respect the skin’s biological functioning while demonstrating their efficacy.
{ COMMENT ALAENA ÉVALUE-T-ELLE L'EFFICACITÉ DES SOINS ? }
Alaena’s research relies on various evaluation methods selected according to the mechanism or benefit being studied. Clinical studies and instrumental measurements make it possible to objectify changes in skin parameters such as hydration, elasticity, density, or the appearance of wrinkles. Consumer tests evaluate users' perception of the results under real-life conditions of use. Ex vivo studies on human skin and immunolabeling techniques allow for the study of certain biological mechanisms and changes in specific skin markers. Finally, genomic analyses allow for the study of an active ingredient's influence on the expression of genes involved in various biological functions of the skin. For every result communicated, Alaena strives to specify the method used, the study conditions, and the nature of the observed results.
{ DES SOINS CONÇUS POUR RÉPONDRE AUX BESOINS DE TOUTES LES PEAUX }
Sensitive, dry, combination, or mature skin does not have the same biological needs. Alaena formulas are designed to precisely address these different skin conditions while adhering to a common foundation: preserving barrier function, supporting essential biological mechanisms, and maintaining skin quality over time. Each formula combines active ingredients selected according to the needs it addresses, in textures designed to promote compliance and ease of use.
