Why choose a minimalist ritual?

Why, as a dermatologist, do you recommend a minimalist ritual?

Dr. Sylvie Peres: We know from medical experience that simple protocols are best followed. I myself want a simple, quick, and effective ritual, always lacking time, and that's the lot of many women today. So I designed products that are highly effective and self-sufficient. Gentle cleansing in the shower in the morning for face and body for the whole family using a biodegradable soap that does not pollute the ocean. A cream that provides everything the skin needs depending on its type.

When I became aware of environmental problems, I reformulated Galen's cerate, which has always been used by dermatologists, with pharmacists. This hot emulsion  contains only moisturizing active ingredients: beeswax, rose water, glycerin, sweet almond oil. I have been able to verify its effectiveness in my practice; it repairs the driest skin. I therefore started from this principle for the formulation of our moisturizing creams , drawing on biodiversity to respond to each problem: reactive or allergic skin - combination to oily skin - anti-aging. Then, depending on the time available, you can complete the ritual with additional treatments. 

Is a minimalist ritual more environmentally friendly?

Dr. Sylvie Peres: Limiting the number of products in your bathroom allows you to focus on what's essential, to listen to your skin by eliminating the unnecessary. It's also a good idea to finish one product before starting another.

At Alaena, we also strive for each product to have a minimal impact on the environment. By choosing a packaging-free solid soap, and recyclable glass bottles and ports, we're not adding plastic to the continent. Our formulas are certified organic by the Cosmos Organic label. We choose natural ingredients grown without pesticides and extracted without chemical solvents.

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