What is the role of our patented active ingredient in the body & hair range?

By staying as close as possible to living organisms, Alaena works on the extraction of biomolecules. These molecules (amino acids, peptides, phospholipids, enzymatic cofactors) maintain the functioning of epidermal cells. They also restore the dermo-epidermal barrier, hydrate, replenish lipids, and restore radiance to the skin and hair, which need their daily ration of nutrients to ensure the proper functioning of their cells.

Let us recall the hair life cycle: Hair originates in the follicle before growing in successive cycles, and then falling out. Thus, the anagen (growth) phase of 2 to 5 years, catagen (resting) phase of 2 to 6 months, and telogen (shedding) phase follow one another. The lifespan of a hair is 2 to 7 years on average.

Dr. Sylvie Peres: Just as with the skin, the idea in creating the Bathroom Collection was to provide the nutrients necessary for hair growth so that it is strong and shiny.

80% of hair mass is due to the presence of proteins (amino acid polymers), the main one being keratin, which is composed of 18 amino acids. Proteins contain a high level of sulfur-containing amino acids, mainly cysteine, which form disulfide bridges between molecules, giving the whole structure its rigidity.

We therefore find in our patented active ingredient COMPLEX G5®, our cereal/legume blend which provides sources of protein essential for healthy hair, such as keratin, which is a family of fibrous proteins. Hair is 95% keratin, which allows hair to be protected against UV rays, seawater, and other external factors that attack it daily.

In the Body & Hair Cleansing Gel, our protein-rich patented active ingredient repairs keratin to hydrate all hair types. It is combined with gentle surfactants that respect the hair's pH to suit sensitive and/or irritated scalps. It is completed by burdock, radish root ferment, rosemary, and chamomile, which regulate sebum and cleanse the scalp for those with imbalanced scalps.

For the Body Lotion, the COMPLEX G5® rich in amaranth and buckwheat stimulates cellular regeneration.

For the conditioner, the patented active ingredient helps restore the hair shaft in depth so that hair regains its shine and softness.

Oat: By sealing the cuticles, it helps limit frizz and makes hair shiny and soft. It is also recommended for fine hair because it adds volume. It is also excellent for irritated scalps, as it helps soothe these irritations, itching, and dandruff.

Sprouted wheat: Contains 30% protein, particularly cystine, as well as B-group vitamins and zinc. It also contains vitamin E, with its antioxidant power that limits the accelerated aging of scalp cells and helps prevent the appearance of dandruff.

Soy: It promotes hair growth, particularly thanks to the lysine it contains.

Flax and chia: Provide lignans that stimulate hair growth.

The Bathroom Collection

Developed by dermatologist Dr. Sylvie Peres, the Bathroom Collection complements the Alaena ritual to take care of your body and hair. This new line offers a highly sensory experience thanks to our signature fragrance. Our formulation charter remains as stringent as ever with the Ecocert Cosmos Organic label, and production takes place in the South-West of France. The bottles are made from bioplastic derived from sugarcane.